Essays on Multiple Identities and Motivated Consumption: Exploring the Role of Identity Centrality on Self-brand Connections
The results support a general importance of the role of identity centrality at both the individual and group levels, providing a catalyst for future studies examining the role of the self-concept in consumer behavior.questions addressing their (a) beliefs concerning the influence of the self-concept on brand consumption (b) perceptions of how they ... Table 3.2 Sample Interview Questions Domain: Brand Preference Can you name your favorite brands?
| Title | : | Essays on Multiple Identities and Motivated Consumption: Exploring the Role of Identity Centrality on Self-brand Connections |
| Author | : | Tracy R. Harmon |
| Publisher | : | ProQuest - 2007 |
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