Exploring the Impact of Franchise Participation on Small Professional Services Providers

Exploring the Impact of Franchise Participation on Small Professional Services Providers

4.11 - 1251 ratings - Source



Less than half of the business services enterprises launched in Canada between 1984 and 1994 remained in operation after four years. Franchise participation was said to improve a small business' chances of success in the restaurant and retail sectors but its value within professional services was unclear. Benefits of franchise participation revealed through qualitative content analysis of semi-structured expert interviews with small Ontario professional services franchisees and independent owners included access to proven methods of operation, training, and faster development consistent with previous research while the importance of access to an established brand name was only partially supported. Recommendations for franchisors included using promotional vehicles targeted at all entrepreneurs rather than those seeking franchise opportunities, proactive and wide communication of the value of quality control and services received in return for royalties, and consideration of branding alternatives that let franchisees keep their professional identities. Recommendations for further research included: how franchise participation helps individuals change industries; any consequences that less education or lack of certification among franchisees may have on the quality of their services; the desire to become a franchisor in the future as a motivation for franchise participation; the prevalence of multi-unit franchisees in the professional services sector; and how age, industry and risk aversion impact entrepreneurial behaviors.... of Data Processing 71 Methodological Assumptions, Limitations, and Delimitations 74 Ethical Assurances 76 CHAPTER 4: ... 1 55 Summary 158 CHAPTER 5: SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS 168 Summary 168anbsp;...


Title:Exploring the Impact of Franchise Participation on Small Professional Services Providers
Author:
Publisher:ProQuest - 2009
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA