Great Legal Marketing

Great Legal Marketing

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Marketing legal services is tougher than ever for solo and small firm lawyers. There are more lawyers, more websites, and more media choices than ever before. In the past, lawyers have tried to differentiate themselves by a€˜shouting louder.a€™ Ads that use talking frogs, fistfuls of cash and gory accident scenes not only provide no useful information to consumers but cheapen the profession and reduce respect for lawyers. To top it off, the bar ethics committees salivate at the opportunity to bring you up on ethics charges if you dare try to make your marketing actually pay off. qGreat Legal Marketingq walks you step by step through the design of an effective marketing campaign that helps you bring in more of the clients and cases that you want.How Smart Lawyers Think, Behave and Market to Get More Clients, Make More Money, and Still Get Home in Time for Dinner Benjamin W. ... They werena#39;t lawyersa€”they ran bagel stores, car repair shops and home renovation companies.


Title:Great Legal Marketing
Author: Benjamin W. Glass
Publisher:Morgan James Publishing - 2011-11-01
ISBN-13:

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