Handbook on Research in Relationship Marketing
The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, aJackson, D. (1993), aThe Seven Deadly Sins of Financial Services Marketing . . . and the Road to Redemption, a Direct ... Quality and Relationship Outcomes in Luxury Restaurants, a Journal of Hospitality and Tourism Research, 30(2), 143a69 .
| Title | : | Handbook on Research in Relationship Marketing |
| Author | : | Robert M. Morgan, Janet Turner Parish, George Deitz |
| Publisher | : | Edward Elgar Publishing - 2015-01-30 |
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