Internet-Marketing und Electronic Commerce

Internet-Marketing und Electronic Commerce

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Wolfgang Fritz zeigt, wie das Internet unser herkApmmliches Marketing-VerstAcndnis verAcndert und wie es als neues Instrument des Marketing und des Electronic Commerce erfolgreich eingesetzt werden kann. Dabei kommen alle Aspekte des Marketing-Management zur Sprache.|Web graphic Popu-|User Category lation | Popua€“a€“==a€“ Actuali- |Active, discriminating, 10% ... Read fun, 44% report conflict between work magazines like Scientific and fun surfing American and drive cars like Acura. ... read magazines like and content, waiting for better Consumer Reports navigation tools , contextual authority, and trusted brands on the Web Achie- Stable, upscale, family- 15% |6% |Heavyanbsp;...

Title:Internet-Marketing und Electronic Commerce
Author: Wolfgang Fritz
Publisher:Springer-Verlag - 2013-07-02

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