In this study, the contributors examine the evolution of Japanese direct investment in Europe and explore its determinants. They illustrate how, as multinationals, Japanese firms adapt to local conditions and try to take advantage of a global organisation. In this respect, three areas in particular are explored: human resource management, relationships with suppliers and RaD unit locations.... Germany SP Reifenwerke Sumitomo (100%) 1984/85 Tire tubes 3500 Spain Firestone Bridgestone (99%) 1988 Tires, wheels, 4000 Hispania industrial rubber products Yazaki Yazaki Sogyo (100%) 1988 Automotive 206 Monel wire harness anbsp;...
Title | : | Japanese Firms in Europe |
Author | : | Frédérique Sachwald |
Publisher | : | Routledge - 2014-03-18 |
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