Market Entry Strategies of Foreign Telecom Companies in India
Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors. She describes the rules and regulations for telecoms in India, and examines the reasons for success and failure of the foreign telecom companies in India. She identifies the prime sectors of the Indian telecom market for investment and provides recommendations to foreign companies intending to enter the Indian telecom market.Yin, R. K. (2nd Edition) (1994); Case Study Research, Design and Methods. Newbury Park: ... Zeithaml, V. A. and Bitner, M. J. (1996); Services Marketing. McGraw Hill Companies. Dr. Kiruba Jeyaseeli Benjamin Levi hails from India. She wasanbsp;...
| Title | : | Market Entry Strategies of Foreign Telecom Companies in India |
| Author | : | Kiruba J. B. Levi |
| Publisher | : | Springer Science & Business Media - 2007-11-17 |
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