Marketing - The Retro Revolution

Marketing - The Retro Revolution

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The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing a€” The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.... The Secret History and Hidden Meanings of Boxes, Bottles, Cans and Other Persuasive Containers, Boston, Back Bay Books, 1995. ... R. Kovel and T. Kovel, The Label Made Me Buy It! From Aunt Jemima to Zonkers - The Best-Dressed Boxes, Bottles and Cans from ... J. Strachey, Harmondsworth, Penguin, 1991 [ 1900].

Title:Marketing - The Retro Revolution
Author: Stephen Brown
Publisher:SAGE - 2001-08-21

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