Questionnaire Design for Business Research

Questionnaire Design for Business Research

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Questionnaire Design for Business Researchprovides a wealth of examples that clearly demonstrate how to design research questions. The book demonstrates how to structure an entire questionnaire, including screening questions, skip logic, test plans, and a discussion of the dangers posed by overly long questionnaires. In addition, the text walks you through the seventeen answers to the question: 'What's wrong with my questionnaire?'The book demonstrates how to structure an entire questionnaire, including screening questions, skip logic, test plans, and a discussion of the dangers posed by overly long questionnaires.


Title:Questionnaire Design for Business Research
Author: Carey V. Azzara
Publisher:Tate Publishing - 2010
ISBN-13:

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