And all too infrequently is information classified in exactly the ways which would most benefit the retailer. ... Assuming that one has collected information about his customers and his market, the question then arises: What use should be made of it? A preliminary ... At this point one must obtain satisfactory answers to a seriesanbsp;...
Title | : | Retail management cases |
Author | : | Donald L. Thompson, Douglas J. Dalrymple |
Publisher | : | Free Pr - 1969 |
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