Retail Product Management

Retail Product Management

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This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.retailers still have the advantage of being able to offer a product range that is understood and convenient for consumers to ... Customers already had trust in these retailers to handle their shopping requirements at a high customer service level.


Title:Retail Product Management
Author: Rosemary Varley
Publisher:Psychology Press - 2006-01
ISBN-13:

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