Secrets of a Successful Mail Order Guru

Secrets of a Successful Mail Order Guru

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Recounts the story of one of America's greatest mail-order geniuses, and points out by his example the most valuable lessons for aspiring entrepreneurs. Included here are detailed explanations of his famous success stories, such as the placement of a a€“44.00 ad in the Wall Street Journal that turned into a a€“15-million-a-year business and his artificial diamonds direct-mail campaign. Describes the 12 ``hats'' of direct marketing, how to pick products that will sell, and psychological and motivational aspects of the direct mail buyer.Bankers are wary ol small business ventures and may demand that you back the loan with real estate, stocks or bonds equal to twice the loan amount. ... We prepared two manuals: one for new business start-ups, and one for existing businesses. ... CeDfomU Residents at* 1% sales tax (ttlO | 5 for new business loans or H6 for existing business loans. ... el profesaional, legal, a€c MatfruawpenjirBd cash usape a€c Projootlons of ossh flow and profit/ loss a€c Mow to evaluate competition Withoutanbsp;...

Title:Secrets of a Successful Mail Order Guru
Author: Ron Tepper
Publisher:Wiley - 1988-01-18

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