The Asian Advantage

The Asian Advantage

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Asian Advantage is the most comprehensive and up-to-date strategic resource for managers and executives expanding their operations in Asia. Packed with current data on business, economic, cultural, and political conditions in each of the region's 14 most active countries, Asian Advantage provides a blueprint for doing business in the world's fastest growing area.Many books on Asian business take a more qmacroq political-economic approach or a qmicroq country-specific or business practice approach. Asian Advantage combines current data with a rigorous strategic model to provide a unique practical resource for understanding the business dynamics of the region.MNCs should participate in this small but lucrative market by selling globally standardized products and services, treat Hong Kong as a gateway to China, and locate ... For this reason, Toyota seeks to dominate the Hong Kong car market.

Title:The Asian Advantage
Author: George S. Yip
Publisher:Basic Books - 2007-12-16

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