The Scientific Foundation of Social Communication

The Scientific Foundation of Social Communication

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The purpose of this book is to review and apply modern findings that provide theoretical, critical, and practical insights into rhetoric's classical canons of invention, arrangement, style, memory, and delivery. Collectively, the still-vibrant canons address persuading, informing, and pleasing audiences, although they also embody many other pedagogical and communication orientated purposes. However, the text is not bound by the canons, because findings are also related to a wide range of contemporary communication doctrines and scholarly perspectives. Hence a postmodernist may benefit from examining how schema theory is useful in explaining the formation of epistemes while a classic scholar can find valuable new insight into how the ancients' mnemonic systems operate. This book is an outstanding research tool with over 1, 800 scientific and humanistic sources that are directly related to issue like linguistic relativity, lexical access, symbols and semantic association, argument as movement, decision-making processes, stylistic tools, audience analysis, and a host of other rhetoric and communication issues.Lastly, S/S template operations involve the cue-driven activation of LTM and WM resources, and an examination of this ... In short, it appears that words and stories that are commonly associated with certain emotions can induce mood ... Accordingly, these relational templates help us distinguish the relative validity of semantically similar inputs, as in, aquot;All cars have wheelsaquot; versus aquot;All wheels have cars.

Title:The Scientific Foundation of Social Communication
Author: George H. Elder
Publisher:Nova Science Pub Incorporated - 1999-01

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