Tourism and Hospitality Marketing

Tourism and Hospitality Marketing

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With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.ISSUES. IN. TOURISM. AND. HOSPITALITY. MARKETING. Second Life and the Virtual Hotel It is October 2006, and performer Ben Folds is promoting his new ... Welcome to Second Life, an online world with millions of registered users and a thriving virtual economy. ... They then guide their avatar wherever they choose: down streets, into nightclubs and into stores.When they meet another avatar they can start a conversation, develop friendships, love affairs and entire subcultures.

Title:Tourism and Hospitality Marketing
Author: Simon Hudson
Publisher:SAGE - 2008-02-18

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