Trademark 2.0

Trademark 2.0

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This book will discuss several dimensions of building a personal Trademark. Unlike other books on this subject, this book will focus on the qHowq an individual can move from local labor to global talent in the new world defined as Enterprise 2.0. Enterprise 2.0 commonly refers to organizations that operate under an open communication model where interaction and communication is encouraged from the top down. Enterprises are accomplishing this feat by not only addressing the technology requirements of Web 2.0 but the social and organizational changes required to sustain a competitive advantage. In the 2.0 environment, these physical trademarks have been replaced by more meta-physical ones such as logo, slogans, and reputation. Still, like every organization, we must learn to build both the physical and meta-physical trademarks in order to compete in the next 25 years.Here is a silly question, would you rather be perceived as the world greatest knowledge expert on X but the truth is that youa#39;re only slightly above average or the other way around? ... 18% of Harley owners are willing to get the brand logo tattooed in places that are better left unsaid. ... There has always been questions on what makes a good URL or web address so Ia#39;ll add my two cents. ... This first attempt wasna#39;t bad; it was short, easy to remember, and allowed me to get in the game.

Title:Trademark 2.0
Author: Todd Stephens - 2007

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